The Four Catastrophic Financial Mistakes Most Agents Make, and Don’t Realize It

Double Your Profit Using The Process of Elimination

For: Intermediate to Advanced Agents
Length: Half-Day

About: 

True business people know that while selling more homes and earning more gross commission income is a wonderful thing, at the end of the day, the measure of a business isn’t about how many homes you close or about winning sales awards, yet about the profit that your business is able to earn, and then fund your life and your purpose.  The real estate industry is plagued with a focus around “vanity” metrics like sales volume, units sold, etc., and the number of agent teams who hit huge volume numbers yet make very little profit is staggering.  Even worse, most real estate businesses don’t even know where they are bleeding money, and consequently you can’t fix what you don’t even know exists.  By and large, there are four typically unknown areas where most real estate teams are taking a massive hit on their profitability, yet with awareness and the right strategies, it’s possible to make some simple changes, and dramatically improve your profit margin, even without needing to increase your sales volume.

In this course, you’ll learn:

• How to recognize the *right way* to build a massive financial highway, by focusing on sequential, rather than simultaneous, success building
• How to *truly* understand return on investment and what the minimum ROI should be for each of your expenditures, to justify the costs
• How to create a value proposition and commission split structure for your organization that are win/win, and don’t bleed the team dry through untenable splits with your agents (Hint:  Most teams are *overpaying* their agents and don’t have to be, with a few basic tweaks)
• The exact order of WHO you should hire, and WHEN, to maximize profitability at each phase of your business’s growth