Positioning

Creating Your Unique Selling Proposition to Always Stand Out

For: General Audience
Length: Half-Day

About: 

Unfortunately, when it comes to most real estate agents, the average consumer really doesn’t know how to tell the difference between a total superstar agent and an ineffective and low-skilled agent, and thus, they often make their hiring decision based on who they like the most.  Top agents, who want to win way more business, not just from their sphere of influence, yet from those outsides of their social circle, understand that they have to differentiate themselves from the competition, and be able to articulate what makes them unique and why they are best suited for the job.  Regardless of your background, education and/or experience, when you understand the key tactics taught in this class, you’ll not only be able to get clarity around what makes you unique and special, yet you’ll also learn exactly how to articulate that to your prospects in a way that makes you stand out from everyone else they are speaking with.  This class helps remove any limiting beliefs you may have about how you compare to other agents in your marketplace, and instead, gives you the confidence to know what to say, every single time, to ensure the prospect chooses you, and happily pays a full commission for your services.

In this class, you’ll learn:

• How to identify what makes you unique and special (even if you don’t already know yet)
• Ways to articulate that unique and specialness to a prospect in a way that connects and resonates with them
• How to present yourself as the obvious choice, even when you are competing against agents who have more experience, education and/or expertise
• Exactly what to say when people ask “What do you do for a living?” without using the same old cliché answers that other agents do.
• How to always be seen as a “needle in a haystack,” so that defending your commission is never an issue, even when other agents are offering to reduce theirs.